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by est31
2458 days ago
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Even large companies like Amazon or Facebook launch some of their new products only for the american audience and only expand to europe later. And early stage startups don't have the resources of translating their app into two dozen languages, offering customer service in those languages, having a sales infrastructure, etc. It's doable but more expensive if you operated in the american market. |
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Now, if you're an early stage startup you have your hands full already, you can wait until next year to spread across the EU in different languages. That does not impede anything
For support, it's quite easy to hire people who speak different languages and the total cost will be the same.