[wolfgke]

I respect your reasoning, just a counterpoint:

I (and I know quite some programmers who think the same) really hate it when for piquing my interest some fancy puzzle/problem is presented, but the real work that is to be done has nothing to do with the marketing. I don't believe that such kind of "false advertising" is a smart way to retain talent.

If I wanted to attract talent, I would rather put some problems on the company website that are really related to problems that occur(ed) in such a job position to attract talent that exactly loves the kind of problems that likely does occur at the job position that I want to fill.