[mvkel]

That's the optimistic approach.

Shopify went through something similar -- offering their product for free, taking a cut of any transacted products. But they realized that it incentivized companies who, deep down, knew they would never make a dollar. So it was okay to sign up for the 'free' ecommerce software, because they were never going to make a dime.

It also _dis_incentivized companies that were actually selling things, because taking a cut of every transaction is too expensive if you're really driving volume.

In short, WeWork is attractive to companies that, deep down, know they aren't going to grow. These companies minimize long-term exposure by paying more short-term. The companies that are _confident_ they will grow have no problem signing 5-year leases. It's the long-term prudent thing to do, and drastically cheaper.