[tmbsundar]

"Parle denies reports of 10,000 job losses, calls for rational tax structure on biscuits"

"The facts have been hyped by the media. The condition of job loss is actually an eventuality if our demand for lesser tax rates is not met," Mayank Shah told ANI." [1]

[1] http://www.newindianexpress.com/business/2019/aug/27/parle-d...

This is how bad the "factual" NYT media coverage about the whole thing is.

BTW, consumption of higher value biscuits/ cookies have gone up.[2]

[2] https://economictimes.indiatimes.com/industry/cons-products/...