[TeMPOraL]

I think the concept you're missing is called a "gift economy". It's actually more fundamental to humans than the market economy, it underpins society, and it lets the market economy exist in the first place.

> when I can pay for it and get better results

That's called "commissioning a work of art". Or, iterated, can be turned into patronage. Unlike advertising, this is a honest and correct way of rewarding creation of art using market means.