[clay_the_ripper]

At first glance, I thought this theory didn’t hold up to logical sense because ideally the cigarette companies would just switch to selling vapes and dominate that market as well (like Altria buying juul). But then I realized actually this makes perfect sense because no one is going to ban cigarettes. They are too entrenched and the interests too strong. It’s simply not going to happen. But banning vaping is a much more real possibility due to it being “new” and unregulated.

Much easier to kill your competitors than to dominate the market through aquisition.

Very insightful, thanks for your comment.