[TAForObvReasons]

It's from "How Will You Measure Your Life?" https://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102... discussing how Dell started outsourcing bits and then expanded until Asus decided to make their own computers.

Google search revealed http://sajithpai.com/wp-content/uploads/2016/06/How-will-you... (summary page 13)