[goldcd]

It's really hard to see where their killer position is.

If the focus is getting a lot of people into an office for a long time, then it will eventually be cheaper for those people to rent their own.

If focus is on short term individuals, then they can just switch to whichever competitor comes along with a newer office and a more enticing introductory rate.

Maybe main advantage is that they're flexible. If you need 20 people sitting together in a random city, for 6 months, starting end of the month - well they can do this, but so can all manner of other managed office providers.

Other 'unicorns' such as Uber and Lyft can compete based upon which app you open first, how many drivers they can put near you - We has to compete by making great big office buildings appear.