[chrislh]

The product I work on has a search experience similar to Airbnb's. We initially made the choice to show all-in prices on the initial search screens. Bookings TANKED. Guests called in to complain why our listings are "more expensive on our own site than Airbnb" (they were cheaper at the end of the day, but we weren't hiding fees).

End of the day, we had to switch to Airbnb's fee-hiding style because users are trained to expect the hidden fees.