[ratel]

The possible reason to start the campaign now is that a big chunk of the market in Europe is business lease. New vehicles are not ordered in the last quarter of the year, because the resell value will drop if the car is a year old in three months. The lead time for cars ordered by employees is a bit longer than for regular customers. By building the hype over a new affordable EV which in quite some countries come with tax brakes they probably hope people will wait for the car to come out in Q2 and not have another one delivered in Q1.

[vinay427]

> New vehicles are not ordered in the last quarter of the year, because the resell value will drop if the car is a year old in three months.

Few companies seem to bother coordinating model years with calendar years. I agree about the lead time, however.