[Zenst]

Yes, in the 80's we would call such things cheesy, today they are the standard. Just we kinda accept it for what it is, equally accept that some people will fall for the cheese and enjoy the cheese. So it carries on as the norm. Then, when you get a good, fair - non-brain insulting advert or product, your like just wow - thank you. Though they can alienate most of the cheese lovers out there.

But I'm sure there is some science behind it, might be the case that marketing whent - lets target the average IQ and go for the masses and with that. We get lots of cheese.

As an aside - some aspects of today's marketing remind me in part of an old TV show https://en.wikipedia.org/wiki/Max_Headroom_(TV_series)

[opportune]

I don’t think marketing only applies to people with low IQs. There are many “prestigious” magazines and newspapers, mostly marketed towards educated professionals, that get a huge portion of their articles ghost written by PR firms.

The majority of content is sponsored in some shape or form, and all content is biased towards the interests of the publishers and authors.

Sure you may not buy a certain car because of the music in the commercial, or positively view some corporate ambassador saying “80% of our cocoa does not come from child labor!” but there is much more to corporate propaganda than that.