[jraines]

Actually it almost certainly wouldn't, unless you mean specifically for you.

They're constantly in the press, they generate conversations on sites like this, and they've spawned a legion of (number)(noun) imitators. It's one of the basic principles of copywriting and social media marketing that it pays to be bold and occasionally controversial.

[sabat]

Pissing people off garners attention, sure. I'm not sure it's good business in the long run, though.

[webwright]

I don't want to say that nice guys finish last, but certainly a big slice of the people at the "top" of the tech world aren't taking the middle ground. Pissing people off seems to correlate with success.

[run4yourlives]

Um, they're proving otherwise. They've pissed off a whole boatload of people, and their customer based is still growing.

It's that old, "it nobody hates you, you aren't doing anything worthwhile".

[sabat]

Or, maybe their bullshit hasn't caught up with them yet.

[helveticaman]

I agree, but...maybe it is good in the long term. I can conceive of that being the case.