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by webbie917
2462 days ago
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The issue here is "relating to their products and services". Per GDPR, the consent can not be "bundled". When you signup for an account you consent to communications about your account only and things like product updates or tips for using product should be under their own explicit consent. Most email marketing service providers don't even support multi-interest opt-out page, or charge a lot for configuring your unsubscribe page this way (like a multiple of list size for each option gasp), so this makes it impossible for email recipients to choose what emails types to opt-out of so marketers in turn don't bother to collect unbundled consent. Comparison of some market leading ESPs (see multi interest opt out row): https://www.bigmailer.io/bulk-email-marketing-services/ |
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