[Ayjay]

I used to think that I never click on ads, and it's true in that I never click on Internet ads, but I've found that ads I receive on Steam are vastly more effective for me.

If you don't know how Steam ads work, when you first log in to Steam, it will pop up a window with several pages of ads for different deals and promotions going on. Given how low some games on Steam cost, I find that I very frequently will click through and buy the games advertised (things like $5 for an otherwise $50 game can be so attractive!)

I guess the criteria I use for ads is relevance. The only thing I really ever buy over the internet is games, so advertising on the internet for anything that ISN'T a game just won't get my attention, no matter how well you write it.