[NeedMoreTea]

That's the whole point is it not? We should each shoulder the appropriate burden of impact in the price of all the goods and services we buy.

If that means some businesses are no longer viable, they go the same way as horse buggy manufacturers. Maybe far fewer will be willing to take international holidays every year. Business will seek more sustainable ways of doing the things we enjoy.

How can a market be expected to function fairly with secret information (an externality)? It's intentionally distorted. Pollution, waste and the rest comes with negligible immediate cost, but far reaching consequences to everyone else's freedoms. If all those externalities are priced in, customers can make informed decisions.