[_the_inflator]

Competition in the enterprise market is also heating up.

Adobe Experience Manager can be mentioned as an inferior product tech stack wise, but strong marketing including targeting the C level with PowerPoint presentations let’s it win customers.

Feature wise Wordpress needs to do something at the analytics level. It does not make sense to host everything via Wordpress however everything data related is done via third party analytics. This is also Adobe’s selling proposition (marketing cloud) and they have a point here, however weak, since for example Adobe Target is some very basic “if then” rule system. But it might impresses C level noobs. ;)

[rmccue]

Agreed, although I don’t think WordPress itself needs it. There’s plenty of room for everyone in the ecosystem, and there’s a lot of room to grow at the high end.

I work for a company (Human Made) which is pushing heavily on this, and our WordPress-based DXP shipped in-house analytics in our last major version. I can’t see consumers using this stuff, but in the space we’re operating, we need it.

[photomatt]

Adobe must have the best salespeople ever, for what people pay for Experience Manager vs what it actually does.

[bigiain]

Anecdata point: A while back I worked for an agency where the _client_ had signed a $600k/yr contract for Adobe CQ, which was completely unused for the ~2 years I knew about it... Expensive suits and haircuts, and "meetings" on golf courses and in expensive restaurants, and the client shows up with zero notice saying "here's our Adobe CQ license!" and then rejected all the estimates for migrating their site from Alfresco to CQ... (And I just looked, it's now 5 years later and the client is onto at least the third agency since the one I was at - and the site is on Sitecore... I wouldn't be _too_ surprised to find out they're still paying for that CQ license... Either because they got signed up for a 5 or 109 year "deal"m or because they get re-schmoozed by Adobe's sale team every year...)