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by CPops 5636 days ago
I'm surprised that a community of internet entrepreneurs is so disinterested in advertising considering how many of your own sites are dependent on it.

I actually like looking at ads. I like finding out about new products and trying to find a good deal. I don't like to use ad-blockers. If a site has too many ads and loads too slowly, I simply won't visit there.

The key though, is having a tasteful amount of advertising. There's nothing worse than loading up a site with a dozen slow-loading ads that makes your system slow down. Look at Reddit as a great example of how to advertise. One text ad and one picture ad per page.

Facebook has 2-4 ads per page, which is sometimes a bit much, but at least they load fast. The problem with Facebook ads though are that despite knowing everything about everybody, the ads on Facebook are pathetically horrible.

2 comments

>I'm surprised that a community of internet entrepreneurs is so disinterested in advertising considering how many of your own sites are dependent on it.

I followed a Facebook ad the other day - it was some really spammy looking marriage guidance ad and I wanted to see if it was as fraudulent as I guessed it was going to be. They used every trick in the book, a very long audio intro with what this was going to do for you including an excellent push for a high price expectation and some logical sounding smack talk about opposing options. Good calls to action, strong pressure sell. You could write a marketing lecture on it.

Obviously didn't have any thought of buying. To me it looked as close to being a con as you can come without being illegal, all advertised direct through Facebook.

Also occasionally I'll look at a spam site (from email spam) to see where it originated or who might be behind it.

>Look at Reddit as a great example of how to advertise. One text ad and one picture ad per page.

Reddit beg their readership for money as well. I'm not really sure it's as great an example as first appears.

>ads on Facebook are pathetically horrible

See above. Also I keep telling them that Farmville, Townville, Zombieville, etc., etc. aren't interesting to me but they keep showing me the same ads.

> I'm surprised that a community of internet entrepreneurs is so disinterested in advertising considering how many of your own sites are dependent on it.

An interesting poll would be how many of us generate revenue from ads.

HN has traditionally been pretty vocal about its dislike of advertising and belief that advertising will die off etc