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by photomatt 2468 days ago
Where it's possible, I'll always invest in product and engineering over marketing (specifically external ad spend). The Tumblr acquisition is a good example of that, we actually scaled back WP.com marketing in anticipation of that to give more room to bring on Tumblr's entire 200ish-person team. 90%+ of our growth is organic, and that percentage is going up.
5 comments

Translation: We're actually doing well, but you only hear about Wix and others because they spend more money on advertising than we do.
I wish I could stop having Wix ads on youtube, I have seen it like 500 times already. While Squarespace is on all the information channel as sponsors.

I have yet to see a single ads on Wordpress.

Not necessarily a bad thing, but now whenever I think of doing a simple website my brains clicks on Wix or SqaureSpace instead of thinking about Wordpress.com

Youtube premium removes video ads. Plus you can skip the product placement ads if you want.
(only if you live in countries where youtube premium is offered)
I see a lot of WP ads lately so perhaps I’m just being targeted.
300m in pure ads incoming
Sensible and pragmatic.

How dare you be a valley CEO with such an attitude? ;) /s

Also, congrats on the raise! *Coughs in IPO...

Is he in the valley?
Automattic is fully remote, so it doesn't matter if he's in the Valley. They are not in the Valley.
Valley state of mind, though.
"I'll always invest in product and engineering over marketing"

This is an often overlooked strategy from small to to big businesses, but one that pays off long term. We're a 3 people SASS having the same philosophy, and it's starting to pays off (we're 100% organic :)). Nice to hear Wordpress has the same.

If you ever have offices in Atlanta, let me know, I'd love to apply. :)
We don't have offices. 100% distributed. You should apply: https://automattic.com/work-with-us/
hi Matt :))) congrats!!!