[clay_the_ripper]

The way I see it is this: both an impossible burger and a real beef patty are not good for you. I don’t eat meat for a whole bunch of reasons (health being one but not the only reason). So when I want to “splurge” and eat something unhealthy and delicious, I eat an impossible burger. I have no illusions about it being good for me.

I’ve seen a lot of hit pieces about impossible foods, and it stinks of beef producer propaganda.

Personally, I think eating beef is disgusting. I have no problem that others want to eat it. Freedom of choice! But I for one am super happy that these alternatives are becoming more available.

Impossible burgers make fake meat palatable to non vegetarians, and the less beef we eat, the better. Your average joe burger consumer would never eat a “Whole Foods, plant based mushroom burger”. Why? They all taste like crap unless you’re into that kind of thing. So having a viable meat alternative that anyone can enjoy can only be for the better.