Yeah, it reminds me of the principle of how the harder you work the more work comes your way to meet your level of efficiency. It's basically the same thing but applied to when the work gets done.
True, but this article is talking about shifting norms and the future of work. Doesn't seem like too crazy of an idea to hope/work for a future where the norm is a set of goals for your week/month and you being allowed to largely set your own schedule as needed to achieve them.
It seems crazy in the context of an economic system which combines both a psychotic pursuit of profit and productivity on the part of an ever smaller ownership class with the utterly dull minded petty desire to be dominant of your average boss.
What the article is getting at though is that the younger generations(s) entering the work-force seem to be less willing to accept that "psychotic pursuit of profit and productivity". This is why so many people seem critical of Millennial's work ethic -- they have trouble understating that someone can simply be unwilling to sacrifice their own health an happiness in order to make their employers more profits.
Change can seem impossible the face of entrenched opposition, but change is inevitable. It's never crazy to hope for, and work towards, a positive change.