[hedgew]

The surest and most effective way to align developer interests with company interests is to give equity. Bonuses in software engineering get very complicated and messy very quick, and probably shouldn't be used outside of some specific scenarios. Equity can also help foster a sense of ownership, which is probably the best high level driver for good and profitable code.

[drag00n]

Okay, but then I have the same question: how do you give equity in a fair way? Is it some formula of who came earlier or it depends on current company valuation?