[idlemind]

I'm guessing they don't do this voluntarily because they've seen how the music industry had its revenues eroded by Spotify/iTunes (where mostly the user can pick one and get pretty much everything). They're probably ignoring the fact that music piracy is presumably lower than ever because of this.

[deathhand]

Additionally there must be 'big fish' within their market. People who spend $1,000s on consuming viewing entertainment and would go whatever the 'preferred/legal' way to do it was.