[TeMPOraL]

A social media storm around you rarely works to your advantage. Sure, if you're lucky enough (spinning up a drama isn't a sure-fire thing), you may avoid getting fired until the ruckus dies down and reporters move to a different story (i.e. couple of days, maybe weeks), but your life at work becomes a living hell as you're now a persona non grata and good luck finding another job, where sane employers would prefer to avoid someone with history of spinning public outrage against companies for leverage.

To continue with military analogies, social media storms are like gas weapons. They're effective if launched at a distant enemy (though if you're not careful, the wind may carry it back towards you), and not something a force would use around itself when engaged in combat.