[antidaily]

For the most part, Mr. Croft and 37signals work in too different arenas (as he points out). Bottom line: if you're designing a webpage, its still ok to start in photoshop. If you're designing an app with buttons and forms, start with HTML/CSS.

[redorb]

I think his point is if "You are only designing web apps that your will own and operate or are in a family of web apps that will have a similar look" then it is ok to skip photo shop

[petervidani]

I agree. I think, like it's been said, that 37Signals is a special case. I believe in the field we all work in, it is wise to assume a graphic mockup as a step in the progress and then carefully decide whether or not it's a neutral step based on the history of projects you've completed. In other words, there is no bottom line.

[davidw]

I don't think 37signals is necessarily a special case - there are plenty of customer oriented websites out there that have a look and feel, and don't require client buy-in.

[bkbleikamp]

I know tons of designers and developers who prefer a wireframe before starting to work on a web app.

Omnigraffle and Visio both have great stencils for wireframing forms, buttons, and different UI elements.

[brfox]

Mr. Croft could have spent more time working on the colors for his own website. I can barely read the top menus and the last paragraph. I had to highlight the last paragraph in order to even see it. Its just a good thing it was a live website and not a photoshop image that I couldn't interact with.