[projektfu]

He would say that. Nobody likes to feel like a dupe, and there’s safety in numbers. I doubt he had a Purdue rep in his office change his mind about prescribing habits.

Still, you go to conferences and there are often a few Gladwell-caliber speakers at the big ones who get your head bobbing up and down for an hour. It’s very much in the drug companies’ interest to convince those speakers. Then the whole thing feels very organic, everyone’s new opinion feels like a reasoned medical choice.