[Crusoe123]

Except this is like buying a small package of cleaning utilities for one cleaning and then cleaning the house with it yourself. In your analogy, the cleaning service would be ordering food from a restaurant.

The utility here is very marginal, and there are alternatives that make your life even easier.

[kelnos]

You need to understand that people do irrational things all the time but feel like they get a positive benefit from it. Meal kit delivery is easier than picking out recipes yourself and then buying ingredients yourself. It's certainly not easier than ordering takeout from a restaurant. But there's the "feel good factor" of doing the cooking yourself but removing some of the prep and decision-making. It's not all about utility; emotion factors in heavily sometimes.