[HackR]

Why should they be connected to each other?

Tesla.com is powered by Shopify. They sell all of their vehicles through their site since they don't deal with dealerships.

Likewise Kylie Cosmetics is powered by Shopify. That's a billion dollar brand that's not going to be OK with being placed in a dusty corner of Amazon. They have enough brand value to drive their own audience through their own channels (Instagram, Snap, Twitter, etc).

[kevindong]

> Tesla.com is powered by Shopify. They sell all of their vehicles through their site since they don't deal with dealerships.

While this may have been true in the past, it is no longer the case. Neither the main Tesla store/website [0] nor the merchandise store (for t-shirts, assorted knick-knacks, some chargers; basically everything except the cars) [1] use Shopify. You can validate by going to those websites and Ctrl-F through all of the sources of the webpage for "shopify". The main Tesla website uses Salesforce (Ctrl-F through the sources for "salesforce").

[0]: https://www.tesla.com (definitely Salesforce)

[1]: https://shop.tesla.com (it appears that Tesla rolled their own implementation of a store)

[HackR]

Fair and thank you for that updated information (I knew they were using it as recent as 2017 but didn't know they had changed it), but it still goes to show the types of companies being built on the Shopify platform versus the drop-shipping flea market bins of Amazon.

If you're building a real brand, you're building a relationship with your customers that you own. You're going to do it on your own terms because you can drive your own audience.