[notJim]

What would that look like though? If consumers wanted to go to 20 different stores to shop online, they'd already be doing that.

[twblalock]

> What would that look like though? If consumers wanted to go to 20 different stores to shop online, they'd already be doing that.

They do. Amazon accounts for about 47% of online retail. The rest is divided up among a bunch of other sites.