[trust07007707]

I see the following models of monetizing content on the web:

1. Gift economy (you give it away, take likes) 2. Goods and Service economy (you charge for it, sufficiently to make a living) 3. Advertising economy (many people want it but not many willing to pay for it) 4. Tipping (not a viable economic model, unless it's made compulsory and a minimum is set in which case it's not tipping)

1 & 2 have been with us since the dawn of human civilization.

3 is a modern invention and to many it is a failed experiment.

Just observations, no answers

[manigandham]

What makes advertising a failed experiment exactly?

It's currently the only sustaining model for 95% of digital content and has created at least one trillion dollar corporation. That's the opposite of failure.