[gkoberger]

Well, Amazon/Ebay/Shopify/Etsy all are platforms that let other people sell things. I get your point (and might even agree with you), however if you look at it from the perspective of "I want to sell something... where do I go?", they're competition.

They do discovery, checkout, inventory, fulfillment, etc. It just happens to have a slightly different approach than the others.

[dawnerd]

Not really the same thing though, Amazon/eBay/Etsy you can browse multiple "stores". Shopify is just a platform so it really isn't that fair. It'd be like including every single Magento powered site to say Magento is the X largest platform.

[tjchear]

Yeah but that's from the perspective of buyers, so OP's point still stands.

[greglindahl]

They do discovery? At Amazon and eBay most purchases come via Amazon's and eBay's search engines. Shopify doesn't have a search engine other than the ones inside individual stores. It's a very different business.

[meerita]

Not really, type shopify.com and let me know if you can buy a pair of shoes. You can't. You go to eBay and you can. Shopify is just the platform and the entire ecosystem supports the amount of transactions.

[wil421]

One of those is not like the others. I just went to Shopify.com and I can’t find anything for sale. Shopify is a SaaS platform not a marketplace.