[izacus]

1.) Apple plasters a building sized "What happens on your iPhone, stays on your iPhone" ads to mock competition in CES: https://9to5mac.com/2019/01/05/apple-privacy-billboard-vegas... [January 5th]

2.) Apple admits it was giving Siri recordings to contractors with no ability to opt out of the functionality. This included false activations not meant for Siri. Seemingly what happened near iPhones did not stay on iPhones:

https://www.theverge.com/2019/8/23/20830120/apple-contractor... [August 29th]

3.) In 2016 Apple shifted their iCloud servers to China to abide Chinese limitations and give access to content on governmental request. It seems, again, what happens on iPhone does not stay on iPhones: https://www.latimes.com/business/technology/la-fi-apple-chin...

But of course, this whole topic on HN shows that the money on marketing is well spent. Lesson for Google and Facebook: up the marketing spending to keep repeating how privacy concious they are. ;)