[bregma]

> it costs between $2000 and $4000 to print and market a book

It costs between $2000 and $4000 to print a book. It costs about the same to warehouse and distribute a typical hardcover.

It costs maybe $100,000 to market a book. Often much more.

Printing, distribution, and royalties are a small part of costs in the publishing industry. Marketing and amortized overhead are a large part of the costs.

[greedo]

Most books, especially non-fiction have incredibly small marketing budgets. Often it's up to the author to self-promote the book.

[vorpalhex]

If you spend $100,000 to market a book that only sells 3k copies.. maybe you're bad at marketing.