[pradeep_m]

It always seems like incumbents have it all (resources, distribution, talent, etc) until they don't. For ex, the "iPhone" theoretically should have come from Nokia by that logic. AR particularly requires truly novel innovations for it to work in mass-market. There might be niche-cases that work for AR (studio/arcade games, sports tech) before the mass market use-cases.

[prongletown]

Apple is well documented (for it being a secret project) as throwing tons of resources into compelling AR products.

I'm not saying they're going to succeed, but they're certainly trying - unlike Nokia, who was in the middle of a massive internal war over Symbian when the first iPhone hit.