[whosKen]

i can't say that i am very familiar with tobi. but upon some inspection, i can draw a few differences between us:

we are not presenting a catalogue but a magazine of web contents (text and media) that are relevant to the users. furthermore, we are looking to avoid competing with large fashion designers and retailers. instead, we hope to promote local, hard to find boutiques to allow users to assemble their own unique style.

thanks for the feedback!