[jaclaz]

>I run a collection of websites that all use infinite scroll and serve ~90 million MAUs.

The point is whether those same ~90 million Monthly Active Users would be better served by more traditional page flipping or some other navigation mode.

I believe that it greatly depends on the specific site and its contents, but the original article sounds like good (and often "rare") common sense, if you have good reasons (and can actually provide a working, not annoying, solution) go "infinite scrolling" if you are not 100% sure stick to more traditional pages.