Nowadays they'd self-publish and would only have to worry about reviews from people who bought the book from Amazon (and many of them stack their book reviews with friends and family).
Well, that would be an option, but they probably wouldn't make much money, they wouldn't get the marketing support, and they wouldn't get the prestige of having published.
But that's a good point. The hideous Apps in the App Store are like the terrible self-published things that shows up in the Kindle store.
But that's a good point. The hideous Apps in the App Store are like the terrible self-published things that shows up in the Kindle store.