[ndidi]

Not everybody lives in the US. I trust my ISP. They are cool, and their handling of my data is regulated under the GDPR and other laws. CloudFlare? Not so much.

[growse]

I am also not in the US. However, everywhere I look I see large ISPs with questionable ethics who are centralized providers of DNS.

I'm struggling to see why DoH means "is even more of your private data to a centralized provider with questionable ethics", which is what the OP said.

[magashna]

Mozilla is rolling this out in the US, where there are few ISPs across the nation.