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by kstrauser
2472 days ago
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I totally agree. I'm neutral on Uber, but their advertising is that you book an Uber ride. You don't use Uber to find a driver you like and then hire that driver from now on. Basically, the drivers are treated as the fungible part of providing service to the passengers. Contrast with Airbnb where owners can treat it like an advertising network to market their rental room, and it's totally reasonable to expect that a good experience will lead to more business for that homeowner specifically, not just the app in general. |
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Which is also one of the reasons that Uber became successful. A lot of the "Uber for..." companies that provided more personal services like massages or house cleaning failed for this exact reason. As soon as a user found a provider they liked it was easy for the two parties to come to a deal for ongoing service and cut out the tech company. That is how a lead generating company works. Uber doesn't function that way because the provider and the consumer don't have an ongoing relationship because the drivers have all been commoditized.