|
|
|
|
|
by neilparikh
2479 days ago
|
|
Banning processing fees is anti-consumer, because it means that consumers who pay by a cheaper method have to subsidize the consumers who pay by the more expensive method (since companies will have to raise the prices for everyone). Credit card companies won't fight bans on processing fees, because it actually helps them (the extra cost of the credit card is now hidden, and reduced, which means more people will use credit cards). Additionally, this is a regressive policy, since it's easier to access financial products like credit cards when you're richer. |
|
Europe wants to ensure that if you say Product X is €10 and your competitor says it's €12 that's not just because you were better at lying than they were, the customers buying from you should pay €2 less for Product X. Transparency is essential to having a working market.
The most common place to see "processing fees" was online where in fact cash isn't an option anyway. A company would offer a product for seemingly less than competitors and then charge a "processing fee" which was really their profit. Committees looking at this stuff found that companies charging processing fees were fiercely resistant to a regulation that made them charge their actual cost, insisting that this couldn't be measured anyway and so the options were:
* Let companies advertise a price and then add processing fees of their choosing. As I said Americans are used to this, but Europeans see it as destroying market transparency.
* Forbid tacking on fees altogether (the option they took) so that prices must end up including the merchant's card processing fees the same way they include customer service call costs, warehousing, taxes or anything else.
* Regulate to try to ensure customers have a real way to avoid any processing fees, likely leading to years of court cases as courts rule out each individual sneaky new trick to make an "optional" processing fee in practice mandatory.
In the end I think the route the US chose ends up being more regressive, but I agree the European option isn't a panacea.