[JamesDB]

It's a good book to use as reference. Such as should I do x or y. Easy to read, and with well explained examples.

Great book to sit along with Web Analytics 2.0.

[bauchidgw]

yeah you open it one page which tells you you should care about x, but you do not like x, so you open it on another random page which tells you to do y and you like y better so you do y.

seriously this book is shit, if you see an SEO mention it as his reference run for cover, take your business with you