What's the point of even building a website if Google is just going to scrape the information and put in a SERP? You need to add value and build a relationship with your customer.
It’s kinda hard to do that when the company who controls the platform you’re developing on is also building relationships with your customers, and can add far more lifetime value than you ever could building your app.
How many people do you think ditched their iPhones when Spotify published their antitrust complaint towards Apple? And Spotify is a huge company itself.
Anything you can do, the platform owner can do better, and this is particularly true in Apple’s case.
How many people do you think ditched their iPhones when Spotify published their antitrust complaint towards Apple? And Spotify is a huge company itself.
Anything you can do, the platform owner can do better, and this is particularly true in Apple’s case.