[xenihn]

>That search term is so broad it's difficult to figure out exactly what the users intent is for that.

Search optimization. Determine what most users ultimately end up selecting for specific queries, build up your data set over time, then weigh priorities and determine result order based on that.

[the_other]

... which might explain why Spotify ranks lower than the expectation here. Perhaps more people search for "spotify" when they want Spotify.