[tapiwa]

Ahh, I forgot to add the 'solution'.

The 'sex' bit, will be marrying google search results with other sources, and breeding a search ranking algorithm specific to you.

For example, the Facebook 'like' button could turn out to be very useful. Stuff liked by more people gets ranked higher. Since webmasters are already gaming Facebook though, then stuff liked by people who are one or two degrees of separation from you on facebook could count more. Any social network that allows you to indicate some sort of trust in an individual could work.

I bet you though, that if Google did this, the very same people complaining about the bad results now, would be the first to complain about the privacy implications of all this, and how google seems to know so much about us .... sigh