Then again, write that blog post and submit it to encourage that discussion. What you've written above does not guide conversation constructively in that direction.
maybe, just maybe - to prevent others from taking that place. Telling it from my own experience: once I wanted to download some software, typed its name into Google (expecting to see official website as the first result), and saw advertisement for its competitor right at the top. Maybe paying for ads ensures that in this case your link would be on top when googling for your brand name?