[ozorOzora]

All of this seems quite counter-inuitive to me:

  "Instead of buying pesticides and artificial fertilisers, they have invested heavily in labour and technology."

but also:

  "They hadn’t increased the cost of making wine as they shifted to organic practice"

As far as the article goes, these are just claims with no evidence. I hardly imagine any solution that could maintain price and provide "sustainability".

[tomatotomato37]

It says in the article they had a 18% higher yield due to better soil quality. The sustainability was essentially just a convenient side effect.

Same with the auto manufacturer; they didn't cut energy costs for the marketing, they did it because the energy costs made spending for the upgrade worth it.

[lonelappde]

It's a submarine PR ad, ironically denying its own PR nature.

[bonniemuffin]

Seems like it's not very effective PR, since the article doesn't even name any of the companies it's talking about.