Hey, not a sidetrack at all, and I appreciate the link.
At the risk of putting this back on discussion though, from the outside EBS looks like a separate, but complimentary product for EC2, which will further muddy the waters for someone not familiar with Amazon's platform, which leaves room for a someone like PHPFog to swoop in as a middleman to provide a turnkey solution to the problem of getting PHP developers and Drupal/Wordpress site owners up and running in a scalable cloud environment. It's not that this is hard for someone to solves on their own, it's that for a lot of developers in the PHP Ecosystem there's too much inertia to get around to it.
At the risk of putting this back on discussion though, from the outside EBS looks like a separate, but complimentary product for EC2, which will further muddy the waters for someone not familiar with Amazon's platform, which leaves room for a someone like PHPFog to swoop in as a middleman to provide a turnkey solution to the problem of getting PHP developers and Drupal/Wordpress site owners up and running in a scalable cloud environment. It's not that this is hard for someone to solves on their own, it's that for a lot of developers in the PHP Ecosystem there's too much inertia to get around to it.