Big box retailers seem to be able to comply with regulations mandating physical safety. Digital security requirements could be enforced by a similar system.
Because "physical safety regulations" is something that the majority understands, so it's hard to argue against that in public. With digital security, most people lack the mental models to follow the discussion, so it's really easy for lobbyists to tell them flatout lies about how those damn dems are out to take their smart lightbulbs away from them.