[sundae79]

Can somebody tell me who the target market for Square is: - For brick and mortar stores, obviously this is not the answer. - For payment to friends online transfer is far easier than carrying hardware in my pocket. - For online stores obviously there are many choices and many of them better. Is there some other advantage to Square that I dont understand?

[techsupporter]

As a Square customer through the non-profit cooperative I help run, I can tell you that we chose Square because they are a quick and inexpensive method of accepting swiped card payments from our members at a monthly meeting. Many providers offer mobile payment solutions, but at a cost of $25-50 per month in addition to the discount fees. Square's lack of a monthly charge (even with the slightly higher discount rate) is a big deal for an org with a sub-$1000 budget.

Plus, they accomplished something PayPal couldn't: Creating an account for us that didn't result in a subsequently-frozen account and reams of paperwork being faxed to an abyss.

[hopeless]

Plumbers, electricians, photographers. Anyone who needs to physically meet their customers outside of a traditional shop/office.