[tyingq]

The popularity of pickup trucks in the US may hold this back a bit. I imagine the first trucks will have terrible range due to weight and lousy aerodynamics.

[Jimpulse]

Tesla mentioned theirs wouldn't look like a traditional truck. I think their going with some futuristic looking which could help in the aero front.

[tyingq]

Could hurt sales...people like trucks that look like trucks.

[matthewdgreen]

Some people also like trucks with a crapload of torque, and electric motors will provide that.