[Fnoord]

There was a time when subscriptions had little to no ads, and ads were clearly marked as such. Now we have ads all over the place, videos autoplaying, and "influencers" (read: shady salesmen).

Now, before "the internet" (read: its commercial, world-wide success), in-depth research was costly, and it could not be copied easily. Newspapers had a reputation to hold up. It was easier to compete on information. Now the competition is much more fierce, and many people make/share news gratis, so it ends up competing with "free" is difficult.

As for NYT, there's some good people working there like Runa Sandvik, but I guess it works like every large news organization...